Search Engine Optimization

What is a search engine?
A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.
(source: wikipedia.org)

What is search engine optimization?
It is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Methods of search engine optimization
The most basic is getting indexed. We don't have to do anything because the webcrawlers from google or yahoo will just find us, but this will not ensure us of a high rank in the search engine. Some things must be done to improve our page rank.
1.editing its content and HTML and associated coding
- this both increases its relevance to specific keywords and removes barriers to the indexing activities of search engines.
2.promoting a site
- this increases the number of backlinks, or inbound links. the more you click the link towards the site you are promoting, the more 'vote' it will have for the ranking in the search engine, especially google.
3.google webmaster
still working on it...I don't know how this works
4.cross linking
-the same concept in promoting a site, but this involves more connections to other websites.
a) Reciprocal link
a mutual link between two objects, commonly between two websites to ensure mutual traffic. For example, Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. The more link exchanges we have in two or more sites, the more we will have higher rankings in search engines.
b) Resource linking
A resource link is a text link in the results pane that takes user to informational material such as Help, Web content, etc. If we put more resource links that lead to other relevant websites, then we can increase our search engine ranking. Maybe this is not an advisable idea because google may have done some measures to prevent spamming. Thus, we cannot significantly increase our rating.
c) Forum signature linking
If we enter into forums relative to ending cyber crime and use the link to our site as our signature in the forum, we can build up more backlinks unless there is no 'nofollow' attribute in the forum which instructs search engines not to increase the rating of the site.
d)Blog comments
Leaving a comment on a blog can result in a relevant do-follow link to the individual's website. Most of the time, however, leaving a comment on a blog turns into a no-follow link, which is almost useless in the eyes of search engines, such as Google and Yahoo! Search. On the other hand, most blog comments get clicked on by the readers of the blog if the comment is well-thought-out and pertains to the discussion of the other commenters and the post on the blog.
5.link farming
This is usually done by a group of web sites that all hyperlink to every other site in the group. It is like a business conglomerate in the internet on which several websites connect to one another. The more connections, the higher the search engine rank. This may not be applicable to our site in its early stages because we still don't have enough links to other websites which links also to another, but in the later time, maybe we can grow more.
6.obtain a backlink from the web directory
A web directory specializes in linking to other web sites and categorizing those links. With a backlink to a web directory, we can have a link to other web sites and many opportunities to obtain connections. With more connections comes a higher page rank.

Top 10 search engine optimization techniques
The 10 Great SEO tips for your site
#1 Content
As cliché as it sounds this is the number one for any search marketing strategy, it is impossibly important to ensure that you have content worth viewing. Without this one simply step to ensure that there is a reason for someone to be on your site, everything else is useless. There are a lot of great sites to find inspiration for writing great content that works.
I suggest we copyread the contents of our website for grammar errors to make it look professional. The idea of the website's aim is there, but cyber crime is a very general term. It is good to specify some of those cyber crimes that we are targeting so that people who are only concerned in fighting a specific cyber crime can also be attracted. It is because not all people that what is disturbing them is a cyber crime. For example, if they are annoyed by spam mails, they won't necessarily key in 'cyber crime' but 'spam mails'.
#2 Incoming Links
A link is a link is a link, but without the simplest form you aren’t going to do well in search engines. The more links you have the more often you are going to be crawled. It is also important to make sure that you have the proper anchor text for your incoming links. The easiest way to gain quality links from other sites is to link to sites to let them know your site is there and hope for a reciprocal link. It is also important to make sure that you have content that is worth linking to on your site.
It's like hitting two birds in one stone. If we target specific cyber crimes, we can create many links in our site. This creates many pathways for the crawler to travel through. If we post links to other sites that talk about the specific cyber crimes and partner with them to post also a link to our site, we can increase our visibility to crawlers.
#3 Web site title
Making sure that you have the right web site titles for your pages is extremely important. The keywords you place in your title are important in order to ensure that your topic is understood by Google. One of the primary factors for ranking is if the title is on-topic with the search results. Not only is it important for robots to index and understand the topic of the page either. It is important for click-through rates in the search results. Pay attention to what you click on when you are searching in Google, I know that I don’t always click the first results. Using great titles and topics on your site will bring you more traffic than a number one listing. Most of the time it is within the first page, but I skim through the titles to see which looks to be more on-topic for my search query.
In this case, our HTML title tag is 'End Cyber Crime'. This is perfectly fit for our home page. If our page is talking about a specific cyber crime, we should change the HTML title tag of that page which deals a specific cyber crime. This can attract the crawler to direct the search to that specific page.
#4 Heading tags
When you are laying out your site’s content you have to be sure that you are creating the content flow in such a way that the heading tags are based on prominence. The most prominent of course being the h1 tag, which says “this is what this block of copy is about.” Making sure you understand heading tag structure is very important. You only want to have one (or two) h1 tags per a page. It is important to not just throw anything into an h1 tag and hope you rank for it.
I suggest we change our h1 tag from 'Welcome to EndCyberCrime.com' to a more newspaper headline-like header which is direct to the point and is talking about the content of our site. Our current h1 tag looks more like a greeting rather than a direct title that talks about our site. We should ask ourselves, 'What would a cyber crime victim ask if he wants to end cyber crime?'.
#5 Internal Linking
Making sure that your internal linking helps robots (and visitors!) to find the content on your site is huge. Using relevant copy throughout your site will tell the robots (and visitors!) more effectively what to expect on the corresponding page. You do want to make sure that on pages you don’t want to rank in Google that you add a nofollow tag to ensure that the ranking flow of your site corresponds with your site’s topic and interests. No one is going to be searching Google to find out what your terms of service or privacy policy are.
The same though as number one and two. Take for example Facebook. It is a very interactive website that accommodates many users around the world. With many users comes many internal links. With many internal links comes many external links. This is a very popular trend nowadays. If we enable users or those willing to help our cause to create profiles, forums, friend connections and the like, we can increase the number of our internal and external links. But I'm still not sure about this idea because hackers might infiltrate our site and spy on our plans in our forums.
#6 Keyword Density
Ensuring that you have the right keyword density for your page and sites topic is paramount. You don’t want to go overboard and use the keyword every 5th word but making sure it “comes up” often is going to help you rank better in search engines. The unspoken rule is no more then 5% of the total copy per a page. Anymore then this and it can start to look a little spammy. Granted, you aren’t shooting for 5% every time. It is really all about context and relevance— just make sure it is good, quality copy.
This means we use the words that are relevant to our site more often in our web content. If we overuse the keywords, we might be marked as an artificial site or spam site. But we don't have to worry much about this if we have a forum within our site, talking about troubleshooting and sharing ideas to fight cyber crime. The members themselves type the keywords in their posts.
#7 Sitemaps
It is always a good idea to give search engines a helping hand to find the content that is on your site. Making sure that you create and maintain a sitemap for all of the pages on your site will help the search robots to find all of the pages in your site and index them. Google, Yahoo, MSN and Ask all support sitemaps and most of them offer a great way to ensure that it is finding your sitemap. Most of the time you can simply name it sitemap.xml and the search robot will find the file effectively.
We have this. We just have to update our site maps with the changes in our site, like new pages.
#8 Meta Tags
Everyone will tell you that meta tags don’t matter, they do. The biggest thing they matter for is click-through though. There will be a lot of times when Google will use your meta description as the copy that gets pulled with your search listing. This can help to attract the visitor to visit your web site if it is related to their search query. Definitely a much overlooked (as of late) ranking factor. Getting indexed by search engines and ranking well is just the first step. The next, and biggest, step is getting that visitor that searched for your keywords to want to click on your search listing.
#9 URL Structure
Ensuring that your URL structure compliments the content that is on the corresponding page is pretty important. There are various methods to make this work, such as modrewrite on apache.
#10 Domain
It can help to have keywords you are interested in ranking for within your domain, but only as much as the title, heading and content matters. One very important factor that is coming to light is that domain age is important. The older the site or domain, the better it is not spam and can do well in search results. The domain age definitely isn’t a make or break factor but it does help quite a bit.

links:
http://www.linuxhomenetworking.com/wiki/index.php/Quick_HOWTO_:_Ch18_:_Configuring_DNS
https://www.google.com/webmasters/verification/verification?hl=en&siteUrl=http://www.tipstheless.blogspot.com/&continue=https://www.google.com/webmasters/tools/dashboard?hl%3Den%26siteUrl%3Dhttp://www.tipstheless.blogspot.com/%26sig%3DALjLGbPkGQefyyLcXO0wvrzAdkQsMt9zZA
http://en.wikipedia.org/wiki/Google_Webmaster_Tools
Top ten SEO techniques:
http://dustinbrewer.com/top-10-search-engine-optimization-techniques/
Contact professional
http://www.yournew.com/contact.cfm
Header Tags
http://www.yournew.com/h1_tags_seo.cfm